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The 23-Point GBP Optimization Checklist (Free PDF Download).
Every factor from our complete GBP optimization guide, organized by category, in one printable checklist you can run through monthly. No fluff, just the 23 things that actually move rankings.
01 Primary category accuracy
02 Secondary categories used
03 GBP verification status
04 Business description quality
05 NAP consistency across the web
06 Hours accuracy
07 Special hours for holidays
08 Website link present
09 Photo count
10 Photo freshness
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What's in the checklist.
Profile Fundamentals
1. Primary category accuracy
2. Secondary categories used
3. GBP verification status
4. Business description quality
5. NAP consistency across the web
Hours & Info
6. Hours accuracy
7. Special hours for holidays
Visual Content
8. Website link present
9. Photo count
10. Photo freshness
11. Video presence
12. Logo & cover image quality
Services
13. Services/products completeness
Reviews
14. Total review count
15. Review velocity (recency)
16. Review response rate
17. Average star rating
Engagement
18. Post frequency
19. Q&A section activity
Advanced & Technical
20. Attributes completeness
21. LocalBusiness schema on website
22. Overall profile completeness %
23. AI search visibility signals
Full detail on each factor, with action steps, is available in our complete GBP optimization guide.
Getting the most from it
How to use this checklist.
- Go through all 23 factors against your live Google Business Profile, checking off each one that's fully in place.
- Anything unchecked is a specific, actionable fix. Tackle category accuracy, review velocity, and photo freshness first, they typically move rankings fastest.
- Re-run this checklist monthly. Profiles drift over time as hours change, photos age, and competitors add new reviews.
- For an automated version of this same review, request our free GBP audit and we will email you a scored report.
Related tool
Want it automated instead?
Our free GBP audit tool reviews these same 23 factors for your business and emails you a scored report with specific recommendations. No download required.
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