Home / Tools / Free GBP Audit
Free GBP Audit

23 factors.
Reviewed by a specialist.
Free report.

We check your Google Business Profile against the same factors that determine your Google Maps ranking. Get a scored report and a prioritised fix list by email, not vague "improve your SEO" advice.

βœ“ FREE FOREVER βœ“ NO CREDIT CARD βœ“ REPLY IN 24 HOURS βœ“ ANY COUNTRY
A preview of what we check
Primary category accuracy
Review velocity and response rate
Photo completeness and freshness
NAP consistency across directories
AI search visibility signals
FREE, NO CARD REQUIRED

Run Your Free GBP Audit

Takes 1 minute. Your audit is emailed within 24 hours.

Is your profile suspended or disabled?
Do not wait for an audit. Our suspension recovery service handles this directly.
Message us on WhatsApp

No commitment required. We will respond within 24 hours.

Sending your details…

Your data is safe. See our privacy policy. We never share or sell your information.

SSL SECURED
GDPR
ANY CITY, ANY COUNTRY
Your audit results

Here's exactly where you stand.

Audit for - Β· -
0
out of 100
-
Your GBP Health Score

Analysing your profile against 23 ranking factors used across our research base.

0
Factors passing
0
Critical issues
0%
Ranking impact of fixes
Critical issues found
What's already working
Your top 3 priority fixes

Ranked by ranking impact, fix these first for the fastest results.

Want us to fix this for you?

Book a free 30-minute strategy call. We'll walk through your full audit, answer questions, and give you a clear plan, no pressure to buy anything.

Book Free Strategy Call Read the Full Guide
Wrong details?
The methodology

All 23 factors we check.

Every factor below is grounded in Whitespark's 2026 Local Search Ranking Factors research. Click a category to see exactly what we look at and why it matters.

Primary category accuracy
Is your primary category the most specific match Google offers for what you do?
HIGH IMPACT
Secondary categories used
Additional categories widen the searches you're eligible to appear for.
MEDIUM
Business description quality
Clear, keyword-informed description without stuffing or spam.
MEDIUM
NAP consistency across the web
Name, address, and phone number matching across the major directories.
HIGH IMPACT
Hours accuracy
Current, correct opening hours, mismatches hurt trust signals.
MEDIUM
Special hours set for holidays
Updated hours for holidays and closures, kept current.
LOW
Website link present
A working, linked website URL on your profile.
MEDIUM
Photo count
Profiles with 20+ photos get significantly more engagement than those with under 5.
HIGH IMPACT
Photo freshness
Recently uploaded photos signal an active, maintained profile.
MEDIUM
Video presence
Short videos add engagement, though optional for most categories.
LOW
Logo & cover image quality
A proper logo and high-resolution cover image set trust from the first glance.
MEDIUM
Services/products section completeness
A filled-out services or product list with descriptions and pricing where relevant.
MEDIUM
Total review count
More reviews generally signal more established prominence to Google.
HIGH IMPACT
Review velocity (recency)
Google weighs how recently you've received reviews, not just the total count.
HIGH IMPACT
Review response rate
Responding to reviews, especially negative ones, is a visible engagement signal.
MEDIUM
Average star rating
Higher ratings correlate strongly with both ranking and click-through rate.
HIGH IMPACT
Q&A section activity
Answered questions on your profile build trust and completeness.
LOW
LocalBusiness schema on website
Structured data that helps Google and AI tools understand your business entity.
HIGH IMPACT
GBP verification status
Verified profiles are eligible for full ranking consideration, unverified ones are not.
HIGH IMPACT
Post frequency
Regular GBP posts signal an actively managed, trustworthy profile.
MEDIUM
Attributes completeness
Attributes like "wheelchair accessible" or "outdoor seating" widen search matches.
LOW
Overall profile completeness %
Google's own completeness score, profiles under 90% rarely compete for top positions.
MEDIUM
AI search visibility signals
Schema, review text quality, and entity consistency that AI tools use to recommend you.
HIGH IMPACT
How it works

From form to fix list
in under a minute.

STEP 01

Tell us about your business

Business name, city and country, and your industry. That's all we need, no login access, no ownership verification, nothing complicated.

⏱ TAKES 1 MINUTE
STEP 02

We check 23 ranking factors

Category accuracy, review signals, photo completeness, NAP consistency, schema markup, and AI visibility, scored against Whitespark 2026 research.

⏱ DONE BY A SPECIALIST
STEP 03

Get your audit by email

Within 24 hours you receive a scored report in your inbox, with your top 3 priority fixes ranked by ranking impact. Free, no obligation to buy anything.

⏱ EMAILED WITHIN 24 HOURS
Common questions

About the free audit.

Yes, completely free with no credit card required. You get your 23-point score and a prioritised fix list. There's no obligation to book a call or purchase anything afterward, the audit alone is genuinely useful on its own.
This tool checks the factors that are visible from your business details and grounded in Whitespark's 2026 ranking research. For a full technical audit including a live crawl of your actual GBP data, a free strategy call goes deeper than the automated score.
No. The free audit only needs your business name, location, and email, you never need to share login access or ownership of your profile to get your audit.
You'll see your score, critical issues, and top 3 priority fixes immediately on screen and by email. If you want help implementing the fixes, you can book a free strategy call, there's no pressure to do so.
Yes. Google Business Profile ranking factors are global, the audit works for any business in any country, including Pakistan, the UK, UAE, Australia, and Canada. See our Pakistan specialist service if you're based there.
More free tools
FREE, NO SIGN-UP
Meta Tag Generator

Generate title, description, Open Graph, and Twitter Card tags with live SERP preview.

Open tool β†’
FREE, NO SIGN-UP
Robots.txt Generator

Visual rule builder with 2026 AI crawler controls. Download instantly.

Open tool β†’
FREE, NO SIGN-UP
XML Sitemap Generator

Paste URLs, set priorities, get a valid XML sitemap ready to submit.

Open tool β†’
View all 6 free tools β†’
Chat on WhatsApp